Modifi & BeLeaf Life's Oils

TCE at the end of 2018 helped launch two CBD brands. We helped developed the early strategy, designed all the branding and packaging, built the websites and continue to work on both brands marketing and social media.

Two new CBD brands entering the wild frontier that is the cannabis market. Entering right as the new farm bill has passed, taking hemp off the controlled substance list, these brands strive to be high quality, easily dosable, and be more than just another stripped down CBD tincture.

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Essentially sister brands, both share some similarities in tone but each are different at their core.

BeLeaf Life’s Oils is a Full-Spectrum CBD product, using the whole hemp plant to include all the terpenes and the legally allowed 0.3% THC to work with the CBD. Modifi by contrast removes all the THC as a CBD isolate and is marketed towards medical professionals both for subscribing and usage.

Because of these differences modifi has more of a clean, calm approach in it’s design to easily live well in the pharmaceutical world. In contract BeLeaf Life’s Oils is more spa and earthy, sitting well in a more organic health, wellness, and beauty setting.

 
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All labels were printed by Blue Label Digital. Modifi got a layer of clear foil to call out to the cells in the artwork that reference the chemical composition of CBD and the more medical side of the products. BeLeaf Life’s Oils has a gold foil stamp to accent the Life’s Oils on each products as well as a few key spots.

 
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TCE created both of the websites using the Squarespace platform.

 
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